11 lessons on IA in the UAE

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In the occasion of World IA Day 2015, I presented 11 lessons on information architecture & user experience in the UAE at Hult International Business School, Dubai. These lessons were drawn from my observations and experiences over the past few years working in the digital communication and marketing field. What other IA lessons did you learn? Learn more about the global event here: Follow the conversation at @WIAD_Dubai and #WIAD
  • 1. Observations, experiences and tips lessons on IA in the UAE11
  • 2. • Who am I • Content of this presentation Mohammed Abdulmajid @mxmajid #WIAD@WIAD_Dubai
  • 3. 10 years User Experience Interaction Design Information Architecture
  • 4. Intertwingled by Peter Morville
  • 5. • IA plays a major role in shaping the overall experience • Talented team with different and contrasting skills is the only way to deliver great results • Pay attention to everything from the smallest buttons to the mega-iest of menus 1 Buildings are not only bricks and mortars
  • 6. • Don’t focus on design and interaction and ignore structure • Think about IA for all of your projects even small microsites and campaign destinations • Poor IA will confuse users and force them to leave • Spending time on IA pays off. Scalable and adaptable IA will save you money 2 Visual design and structure are equally important
  • 7. “It is not the beauty of a building you should look at; it’s the construction of the foundation that will stand the test of time.” David Allan Coe
  • 8. • Use IA to help tell your brand story and support your business objectives 3 Use IA to promote your brand and build understanding
  • 9. • Think about how you integrate subsites with overall site structure • Don’t forget SEO and site search! 4 Watch out for microsites and subsites
  • 10. • Make sure that they’re concise, descriptive and mutually-exclusive • Remember that recognition is easier than recall • Stick to a maximum of 5-7 items for your main navigation • Search doesn’t replace standard navigation 5 Establish clear expectations with your navigation
  • 11. • Use LATCH (location, alphabet, time, category or hierarchy) to organize content • Think about people and processes, and always be prepared to change your plans • Taxonomies are imperfect - get feedback and iterate • You can organize things in multiple dimensions and offer faceted navigation 6 There’s no one right way to organize things
  • 12. • Be careful from the hamburger menu - it’s not a magic solution for all navigation challenges • Make sure all the necessary navigation items are visible 7 Fast-food navigation is not good for your UX
  • 13. • Poorly designed intranet will frustrate your employees, waste their time and hinder their productivity – and ultimately cost you money! • IA on Intranet is crucial for usability and findability • Consider the wider ecosystem of applications your employees are using 8 Why should we care about our intranet? After all, our customers are not using it!
  • 14. 9 Your users don’t have the time to play Minesweeper • Minesweeping for navigation is a usability nightmare • Develop clear and consistent navigation schemes
  • 15. 10 Wireframes can’t tell the whole story • Consider using prototypes if you can • Be agile and iterate frequently • If you’re going to produce wireframes for clients, make sure that you explain what wireframes are, remind them of its purpose - and don’t forget to make them beautiful!
  • 16. • “We think we're making websites … but we're not. We are agents of change within complex adaptive systems.” - Intertwingled, Peter Morville • Governance and processes are critical for success • Align with the organization culture 11 “Everything is connected from code to culture”
  • 17. “We shape our buildings; thereafter they shape us.” Winston Churchill
  • 18. How do everyday experiences make us happy and what can we learn from them?
  • 19. Thank you Let’s connect: Mohammed Abdul Majid @mxmajid mohamad@mmajid.comAny questions?
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