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33083121HRM Project of Same-By Saad Ali

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  Introduction   of company 1  Background of SAMI Pakistan Ltd Co. SAMI Pakistan Ltd., a subsidiary of the SAMI Group is operating in Pakistansince 194. !he o#   pany$s #ain business %ines are Soaps and &etergents,Persona% Products, ooking 'i%s and (ats, Packed !eas, and Ice  rea#s. SAMI has a %ong %ist of brands such as Surf, )i#, *in, Life boy, Sun%ight, Lu+, *e+ona,Si%k, %ose-p, %ueand, &e%ta, P%anta, Liptoon$s /e%%o0 Labe%, !aaa and*ichbru, rook ond$s Supre#e and 2enya Mi+ture etc. 0hich are co##onhouseho%d na#es in Pakistan.!he o#pany$s factory at *ahi# /ar 2han 0as one of the first industria% units tobe constructed after the creation of Pakistan. As the consu#er base e+pandedo3er the years and the o#pany entered into ne0 product %ines %ike Persona%Products and Margarine, it in3ested further in the insta%%ation of #odern#anufacturing faci%ities inc%uding a factory at 2arachi. !oday, the o#pany isusing %atest stateoftheart techno%ogy for producing high ua%ity products. In 1995, the o#pany estab%ished a ne0 factory near Lahore to #anufacture thePa%%$s range of ice crea#s, 0hich ha3e beco#e popu%ar 0ithin a short ti#e. In1996, the present group 7 SAMI -2 acuired the 0o%ka Group that produced icecrea#s. In 1999, Pakistan industria% pro#oters 8Pri3ate Li#ited, o0ners of :0o%ka$ brands of Ice rea# 0ere #erged 0ith Le3er.In order to %e3erage the synergies of SAMI$s internationa% brand strength, #arketedge and corporate i#age, Le3er rothers Pakistan Ltd. changed its na#e toSAMI Pakistan Ltd., in August ;<<;. 2  Vision Statement: We meet everyday needs for nutrition; hygiene and personal care with brands that help  people feel good, look good and get more out of life Mission Statement:  =e are ai#ed to be %eading products co#pany in Pakistan, a#u%tinationa% 0ith deep roots in the country.  =e 0i%% attract and de3e%op high%y ta%ented peop%e, 0ho are e+cited,e#po0ered and co##itted to de%i3er doub%edigit gro0th.   =e are co##itted to ser3e the e3eryday needs of a%% consu#erse3ery0here for foods, hygiene and beauty through branded productsand ser3ices that de%i3er the best ua%ity and 3a%ue.  =e stri3e to re#ain an e3er si#p%e and enterprising business.  =e 0i%% use our superior consu#er understanding to producebreakthrough inno3ations in brands and channe%s.  !hrough #anaging a responsi3e supp%y chain, 0e 0i%% #a+i#ise 3a%uefro# Supp%iers to usto#ers.  =e 0ant to be e+e#p%ary through our co##it#ent to usiness >thics,Safety, ?ea%th, >n3iron#ent and in3o%3e#ent in the o##unity. . 3  4
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