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Anatomy of an Email

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   Anatomy of an Email  { Product | Newsletter | Survey | Event | Competition | Welcome } ^  Your ultimate guide to creating emails that rock!An e-guide by  Anatomy of an Email | Page 2 This guide covers six of the most popular types of emails:Contents Product Emails ................................................. 3Newsletter Emails ........................................... 10Survey Emails .................................................. 17Event Emails ................................................... 23Competition Emails ....................................... 30Welcome Emails .............................................36What will your next email be like?Last tip ............................................................41Like this guide? ...............................................41Want to be friends? .........................................41Time to start your e-messaging journey? ...........41 Anatomy of an Email Use this guide for:Ideas and inspiration ã Content guidelines ã Suggested layouts ã Design tips ã Learning the tricks of the trade ã A note from Vision6  Welcome to the Anatomy of an Email. As professionals working within the e-messaging space we’re always on the lookout for new ideas and inspiration. This guide contains over 30 emails that we love and feel compelled to share with you. There are lots of best practice guides out there; but not many places where you can sit back, ip through a diverse range of examples and learn a little something on the way too. Good luck with your next email! Sincerely, The Vision6 Team  Anatomy of an Email | Page 3 Anatomy of a Product Email Looking for a cost effective way to acquire more customers, promote your business, and sell more products? A good product email (or series of emails) can go a long way to helping you reach your targets. It will showcase your products, provide information and help to facilitate sales.Tips1. Pre-header text ..............................................42. Getting attention with video or animation .......43. Logo and brand..............................................54. Incentives ......................................................55. Relevant/ tailored content .............................66. Calls to purchase ..........................................67. Catalogue imagery and information .................78. Weblinks ......................................................89. Urgency .......................................................810. Social sharing ..............................................911. Relate to your audience .................................9  Anatomy of an Email | Page 4 1. Pre-header text This text often appears as an extension of your subject line in many email clients. The pre-header text  is also the very rst thing readers see after opening an email so it draws your recipients attention, helps you get more opens and is very important if there is any image blocking. 2. Getting attention with video or animation A 2010 study by the Web Video Marketing Council found that 73% of marketers say that video-based email marketing is more likely than static content to generate higher conversion and purchase rates. In this email all of the umbrellas open and close so that recipients can see what they look like in both states. Animation and video are very engaging mediums and there are a number of ways you can use them to enhance your emails.   Anatomy of a Product Email (1-2) 12 3
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