Billerud book of maths

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Some explaining about food packaging. Corrugated material.
  THE BILLERUDBOOK OF MATHS  TEN TOMATOES SET OUT ON A JOURNEY……ONLY NINE GET THERE. Every year, some   billion euro worth of fruit and veg-etables are transported from suppliers all over the world to consumers in Europe. Perishables that often face a long and rough journey. They encounter all kinds of enemies along the way such as heat, cold, dryness and damp – but most of all the impact of time. Distributors, freight com-panies and wholesalers have done a lot to make the jour-ney easier. Even so, the trip is often such a strain that not all the produce makes it. In fact around  % of all fruit and vegetables fail to reach their destination intact. And the figure is much higher for particularly sensitive fruit and vegetables. Shrinkage of such produce equates to some   billion euro in Europe alone, something most people in the industry regard as normal and just accept – and we’re talking about billions of euro! And incredible amounts of first-class produce being damaged and ruined during transport, completely unnecessarily. This not only leads to costs in the form of shrinkage, but also extra work and environmental impact throughout the entire processing chain.  WHAT HAPPENED TO THE TENTH? There are of course all kinds of reasons for this loss, and it is important to identify and review each one of these rea-sons in order to increase profitability and reduce the en-vironmental impact. A large proportion of the shrinkage is due to sub-standard packaging, which tends to collapse during stacking and transport due to poor design and choice of materials. A greater focus on the choice of mate-rial would save a lot of the   billion euro in unnecessarily lost produce alone. Even more so if you count all the extra  work and time it takes to discard the damaged goods, sal-vage as much as possible and then re-pack it all.  And most important of all, the products would gener-ally be of higher quality – fresher and tastier – when they reach the shops and the end consumers. This in itself can be invaluable.  Packaging accounts for an ever-decreasing per-centage of the product’s retail price; less than  % on average for all types of fruit and vegetables. In some cases, such as peaches and kiwi fruit, the packaging cost is as low as   or  %. So there’s really no reason to accept boxes that can’t take the strain and end up ruining their valuable contents. It may be a minor cost in the wider scheme of things, but it has a major impact on the quality of the goods  when they finally reach the consumer’s table. PACKAGING MAKES UP LESS THAN ONE-TWENTIETH OF THE PRODUCT’S RETAIL PRICE.
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