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Customer Satisfaction Towards Insurance Sector

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  Customer Satisfaction Towards Insurance Sector Submitted To:- Vipul sir Submitted by:- Harsh kapadia (12) Tejal patel (34) Garima pundir (36) Mohini shah (39) 10/23/2014 customer satisfaction towards insurance sector 1  What do you mean by customer satisfaction.? ã The degree of satisfaction provided by the goods or services of a company as measured by the number of repeat customers. ã The level of satisfaction is determined not only by the quality and type of customer experience but also by the customer’s expectations  Marketing mix  Product:- The development of flexible products to suit individual requirements is what will differentiate the winners from the also-rans. The key to success is in providing insurance solutions, not standardized insurance products. The concept of riders/optional benefits has already been a huge innovation brought about by the new players, which has led to customization of products for individual needs 10/23/2014 customer satisfaction towards insurance sector 3    Conti…..    Place:-Different companies may however choose different channels and different geographies to focus on. The channel options are - tied agency force, corporate agents and brokers and this is an area where different companies will make different choices. 10/23/2014 customer satisfaction towards insurance sector 4
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