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GEORGETOWN UNIVERSITY McDONOUGH SCHOOL OF BUSINESS FIRST YEAR SEMINAR PROGRAM INTERNATIONAL BUSINESS, PUBLIC POLICY, AND SOCIETY SELECTED FIRST YEAR SEMINAR OPTIONS First Year Seminar Program The First Year Seminar (FYS) Program is an exciting way for first-year students at Georgetown University s McDonough School of Business to investigate the nature of scholarship, think about important ideas in business, and achieve intellectual and personal growth. While engaging in discussions with their peers and developing a mentoring relationship with faculty, students explore diverse business topics and learn more about government and nonprofit organizations in the Washington, D.C., area. FYS LECTURE SERIES Students meet several times to hear lectures by the world-class Georgetown McDonough faculty, who introduce the fields of study in business and illustrate how scholarly research can help answer important global public policy questions. At least one lecture is delivered by an executive or board member from the nonprofit organization associated with the program s case competition. CASE COMPETITION In the case competition, students develop a strategic solution that addresses current business challenges facing a local nonprofit organization. Faculty and advanced undergraduates coach each team, and finalists present their strategic recommendations to executives at the client organization. Ideas, Institutions, and the Evolution of Business Enterprise: The Case of Professional Sports Leagues GEORGE DALY, PH.D. This seminar considers the ideas and institutions that were central to the development of business enterprise as the key productive element in capitalist economies and the forces that led sports leagues to become important in these economies. Students first examine the central ideas for why market capitalism came to assume its current dominant role in the world economy. Next, the course turns to the development of a market-based entertainment industry in the middle of the 19th century and the technological and economic factors that determined the timing and nature of this development. The final two phases of the course analyze the growth and evolution of professional sports leagues and examine the opportunities and challenges confronting these organizations in contemporary times. Daron Acemoglu and James Robinson, Why Nations Fail Michael Haupert, The Entertainment Industry Karl Marx and Friedrich Engels, The Communist Manifesto John Micklethwait and Adrian Woolridge, The Company Robert Peterson, Pigskin Adam Smith, An Inquiry into the Nature and Causes of the Wealth of Nations Matthew Taylor, The Association Game John Thorn, Baseball in the Garden of Eden Max Weber, The Protestant Ethic and the Spirit of Capitalism Why Forecasts Fail: Predictions for the Global Economy and Environment NOREAN R. SHARPE, PH.D. The improvement in technology over the past few decades has enhanced our ability to collect, monitor, and analyze information. This volume of Big Data has increased our chance of finding trends and relationships that may or may not be real. With so much data available, it is easy to mistake noise for meaningful patterns. This seminar will consider data from the fields of finance, politics, and sports to demonstrate that apparent patterns in data are often meaningless or at least require further investigation. The class will use current data sets and recent predictions to demonstrate the importance of fundamental statistical concepts, such as independence vs. dependence; accuracy vs. precision; qualitative vs. quantitative data; false positives vs. false negatives; correlation vs. causation; and random walks vs. real trends. Global data will Emanuel Derman, Models Behaving Badly: Why Confusing Illusion With Reality Can Lead to Disaster on Wall Street and in Life Malcolm Gladwell, Outliers: The Story of Success Michael Lewis, Moneyball Nate Silver, The Signal and the Noise: Why So Many Predictions Fail But Some Don t Charles Wheelan, Naked Statistics: Stripping the Dread from the Data be used to discuss patterns, such as the Japanese housing bubble, prior European recessions, and current European unemployment figures. Marketing for Global Social Change ALAN R. ANDREASEN, PH.D. This seminar will explore the role of business concepts and tools in addressing global social problems, including poverty and disease, environmental degradation, and the treatment of women. It will consider the role and effectiveness of the private sector, nonprofit organizations, governmental agencies, and marketing approaches that can be adapted to be more impactful. A central approach will be social marketing the application of methods that drive sales and profits in the private sector to programs that promote positive, socially sustainable behavior such as hand-washing, increased enrollment of girls in schools, drug- and tobaccofree lifestyles, exercise, weight loss, and recycling. Lessons from Toms Shoes, Bono s Red Campaign, and the American Red Cross will be explored, and a number of guest speakers will share their challenges and experiences. Jennifer Aaker and Andy Smith (with Carlye Adler), The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change Alan R. Andreasen, Social Marketing in the 21st Century Chip Heath and Dan Heath, Switch: How to Change Things When Change is Hard Robert D. Lupton, Toxic Charity: How Churches and Charities Hurt Those They Help (And How to Reverse It) Blake Mycoskie, Start Something That Matters C. K. Prahalad, The Fortune at the Bottom of the Pyramid Richard H. Thaler and Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness Grand Strategy: Conceptual Foundations in Strategic Thought ARTHUR DONG, J.D. This seminar examines the theory and practice of a grand strategy in an historical as well as contemporary context. A grand strategy is defined as the calculated relation of means to larger ends. The seminar focuses on how parts of a strategy relate to the success of an endeavor and may be applied to the objectives of an individual, a corporation, or a nation. Readings are drawn from a diverse selection of works that explore the foundations of strategy, spanning a course of history that spans two-and-a-half millennia. From a careful examination of the material, students will extract a set of practical principles useful in any future leadership role. Thomas Hobbes, The Leviathan Donald Kagan, The Peloponnesian War Nicolo Machiavelli, The Prince Polybius, The Rise of the Roman Empire Pietra Rivoli, The Travels of a T-Shirt in the Global Economy Sun Tzu, The Art of War Fareed Zakaria, The Post- American World Patterns of Global Commerce CHARLES J. SKUBA, MBA This seminar examines the evolution of commerce between nations from geographical, historical, political, business, and ethical perspectives. It will focus on the dynamics of trade in scarce resources, food, minerals and fuels, armaments, legal and illegal drugs, human beings, intellectual property, and services. Students will explore historical dimensions and different current viewpoints regarding the patterns, benefits, and detriments of global commerce. Why and what do nations trade? How does East meet West and North meet South in international trade and investment? What trade-offs exist between economic and social interests? Can nations be open to trade and still protect their domestic economies? Is free trade a zero-sum game, or does it allow win-win situations? Can trade be fair? The readings and discussions provide students with an William J. Bernstein, A Splendid Exchange: How Trade Shaped the World Henry Hobhouse, selections from Seeds of Wealth: Five Plants That Made Men Rich Henry Hobhouse, selections from Seeds of Change: Six Plants That Transformed Mankind Douglas Irwin, Against the Tide J. Bradford Jensen, Global Trade in Services: Fear, Facts, and Offshoring Pietra Rivoli, The Travels of a T-Shirt in the Global Economy understanding of how critical issues in commerce have evolved over time to confront the global business community today. Competing in a Flat World RICARDO ERNST, PH.D. The Ethics of Entrepreneurship JASON BRENNAN, PH.D. This seminar examines the impact globalization has generated on global trade and what companies need to do to react. Faster information technologies, expanding foreign markets, wage rate differentials, and improved transportation are breaking down barriers of time and space between countries, forcing companies to take on a global dimension. In other words, the world is becoming flat. What makes some companies more successful than others? The definition of global supply chains is at the core of the answer. Competing in this new globalized world requires a different approach, and this seminar will replace conventional thinking about management in a global world with fresh approaches. Students will analyze different approaches for coordinating and working with suppliers and strategic partners in a company s global supply chain and strategies for Victor K. Fung, William K. Fung, Yoram (Jerry) Wind, Competing in a Flat World: Building Enterprises for a Borderless World Robert Guest, Borderless Economics: Chinese Sea Turtles, Indian Fridges, and the New Fruits of Global Capitalism Pietra Rivoli, The Travels of a T-Shirt in the Global Economy aligning the incentives of the different players throughout the supply chain to develop successful collaborative relationships. The battlefield is changing from my company against your company into my supply chain against your supply chain. Businesses are competing with everyone from everywhere for everything! This seminar invites students to think critically about important questions regarding entrepreneurship, including: What is an entrepreneur? What role do entrepreneurs play in the economy? What makes an entrepreneur tick? Can everyone be an entrepreneur? What are the virtues of an entrepreneur? What does it take to encourage entrepreneurship in a modern economy? What are some of the moral challenges entrepreneurs face? How do they, and how should they, meet these challenges? Students learn how entrepreneurs are the main agents of change in a modern, global economy and confront the responsibilities that come with being such agents. Working in groups, students will receive grants of up to $1,000 to complete an entrepreneurial project. Jason Brennan and David Schmidtz, A Brief History of Liberty G. A. Cohen, Why Not Socialism? Tyler Cowen, The Great Stagnation Hernando de Soto, The Mystery of Capital Israel Kirzner, How Markets Work: Disequilibrium, Entrepreneurship, and Discovery Deirdre McCloskey, Bourgeois Dignity: Why Economics Can t Explain the Modern World Jack Miller, Simply Success: How to Start, Build, and Grow a Multimillion Dollar Business Russell Roberts, The Price of Everything Great Books in Finance JAMES J. ANGEL, PH.D. Learning to Think Globally JAMES O DONNELL, PH.D. There are many popular and fun financial books that are considered required reading among financial professionals. These books convey the basic properties as well as the rich history of global financial markets. They also provide a useful and varying perspective on their role in society. By critically reading these books and writing about their themes, students gain a solid understanding of the background and development of financial markets and a sense of their impact on future global development. This course is not a prequel or substitute for the core finance class, Business Financial Management. No prior knowledge of financial markets or is required. Benjamin Graham, The Intelligent Investor Michael Lewis, Liar s Poker Peter Lynch, One Up On Wall Street Burton Malkiel, A Random Walk Down Wall Street The world is our neighborhood now. So how can we understand the globe itself? How is it put together, and how did it get the way it is? This seminar will bring students the world with a unique blend of geography, history, and economics to show them things they have never seen. Every meeting will focus on a different map of a nation, a region, or a moment in history. Reading and writing assignments will provide the tools to make sense of what is presented. How does the physical environment help explain how economies get created and then get killed off? How have technologies shaped the social world, and how are they changing it now? Students will learn new respect for barbarians, traders, and especially sea captains. When their business takes them around the world, they will know where they are going. Ian Morris, Why the West Rules For Now John McNeill, Something New Under the Sun C.I. Beckwith, Empires of the Silk Road J.M. Hobson, Eastern Origins of Western Civilization Jack Weatherford, The History of Money 2014 NONPROFIT CASE COMPETITION PARTNER Fabretto Children s Foundation Fabretto Children s Foundation is a 501(c)3 nonprofit organization based in Managua, Nicaragua, with an office in Arlington, Virginia. Fabretto s mission is to empower children and their families in Nicaragua to reach their full potential, improve their livelihoods, and take advantage of economic opportunity. Fabretto offers five key programs that respond to community needs and create sustainable positive change: Early and Primary Education; Secondary Education; Food Security and Nutrition; Vocational Education; and Community Development. For more than 60 years, Fabretto has brought hope and opportunity to underserved urban and rural communities throughout Nicaragua. Today, Fabretto s programs support more than 12,000 children and youth at Fabretto education centers and in partnership with more than 100 public schools. FIRST YEAR SEMINAR PROGRAM HIGHLIGHTS Liberal arts focus Jesuit ideals Case competition Regular interaction with business faculty Small classroom setting Lecture series Exposure to key ideas in business Strong peer networks NINE SEMINARS Business, Marketing, and Social Welfare Competing in a Flat World The Ethics of Entrepreneurship Grand Strategy: Foundations in Thought Great Books in Finance Ideas, Institutions, and Evolution of Business Enterprises Learning to Think Globally Patterns in Global Commerce Why Forecasts Fail: Predictions for the Global Economy and Environment HOW TO GET MORE INFORMATION Visit: HOW TO APPLY Register for one of the First Year Seminars by following the guidelines in the pre-registration packet. For more information about the First Year Seminar Program, please contact: Patricia Louison Grant Senior Assistant Dean Undergraduate Program Office McDonough School of Business Georgetown University Rafik B. Hariri Building, Suite th and O Streets, NW Washington, DC (202) first-year-seminar * Seminar options and the case competition partner are subject to change Case Competition Winners with Executives from Nonprofit Partner UNDERGRADUATE PROGRAM
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