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Imedia Final 7ques

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1. ã People – Understand your audience ã Objectives – What are you trying to accomplish? – How are you going to measure it? ã Strategy – What will be…
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  • 1. • People – Understand your audience • Objectives – What are you trying to accomplish? – How are you going to measure it? • Strategy – What will be different if we accomplish our goals? • Technology – Blog, micro-blog, social networks, apps
  • 2. • Creators – Create videos, maintain a blog, Wikipedia editors • Critics – Review products, rate videos, post experiences • Collectors – Bookmark content, tag content, share videos • Joiners – Social networks, groups, forums • Spectators – View user generated content • Inactives
  • 3. Social Map
  • 4. • A small investment can yield a high return • High impact on organic search results • Paid media costs are increasing… • Consumers have embraced social media at unprecedented rates and have increased expectations • Your competition is thinking about it… – If not already there
  • 5. • Monitoring and measurement – Human analysis – Google Blog Search, News, and Alerts – Twitter Search – Technorati – Co.mments – Blogpulse – BoardTracker – Keotag – Google Analytics • Paid tools – Radian 6, Nielsen Online, TNS Cymfony, Buzz Gain
  • 6. • Metrics and measurement – Traffic referred from social media sites • Google Analytics, Omniture, etc – Conversions and HVTs referred from social sites • Google Analytics, Omniture, etc – Number of friends and level of discussion • Human analysis – Growth of new friends over time – Friends/discussions – Social links and bookmarks • AddThis – Video viewership • TubeMogul – Qualitative
  • 7. • Higher conversion rates – 1.5 to 4x higher • New communication channels • Increased credibility • More awareness and visibility • Brand reputation
  • 8. • Mistakes will happen • Plan for Success • Prepare for Failure • Avoid the “shiny trinket” • Don’t isolate social media • Manage Expectations…. …and Exceed Them
  • 9. Thank you! • Colton Perry – @coltonperry – LinkedIn.com/in/cperry • Denise Zimmerman – @dzimmerman – LinkedIn.com/in/denisezimmerman
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