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1. Money for nothing, Content for free… Matt Genovese door64.com / Austin, Texas “ I’m what happens when a chip engineer meets social media.” 20090227 2. About…
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  • 1. Money for nothing, Content for free… Matt Genovese door64.com / Austin, Texas “ I’m what happens when a chip engineer meets social media.” 20090227
  • 2. About door64.com <ul><li>Started in August 2007 </li></ul><ul><li>Members: Central Texas focused, high-tech restricted </li></ul><ul><li>Goal: Create a community where technology professionals can build out their peer networks, and grasp the local tech scene. </li></ul><ul><li>Online: Forums, event calendar, job board </li></ul><ul><li>Face-to-face: Networking events, career fair </li></ul><ul><li>Free to use and post </li></ul>
  • 3. Members: Why contribute? <ul><li>To disseminate information </li></ul><ul><li>To participate, and invite participation </li></ul>
  • 4. Members: Why contribute? <ul><li>To disseminate information </li></ul><ul><ul><li>Community-informing activity </li></ul></ul><ul><li>To participate, and invite participation </li></ul><ul><ul><li>Community-building activity </li></ul></ul>Solve a problem.
  • 5. Problems to be solved… <ul><li>Community-informing </li></ul><ul><ul><li>Publicizing community-relevant events </li></ul></ul><ul><ul><li>Spreading the word about local technology news </li></ul></ul><ul><ul><li>Publicizing job opportunities and member skills </li></ul></ul><ul><li>Community-building </li></ul><ul><ul><li>Sense of belonging </li></ul></ul><ul><ul><ul><li>Answering, “Are there others like me?” </li></ul></ul></ul><ul><ul><li>Community collaboration on questions, ideas </li></ul></ul><ul><ul><li>Enabling industry colleagues to meet online </li></ul></ul><ul><ul><li>Building bonds through face-to-face interactions </li></ul></ul>
  • 6. Threshold to contribute <ul><li>Overcoming one’s threshold voltage </li></ul><ul><ul><li>People avoid posting into a void </li></ul></ul><ul><ul><li>Existing culture will impact new UGC. </li></ul></ul><ul><ul><li>WOM and testimonials lend to community credibility </li></ul></ul><ul><ul><li>Personal welcomes, invitations </li></ul></ul><ul><ul><li>Communicate the vision in person </li></ul></ul>V T
  • 7. Incentives to contribute <ul><li>Online community stature </li></ul><ul><li>Flywheel approach </li></ul><ul><ul><li>Recruiters ↔ Job seekers </li></ul></ul><ul><ul><li>Event coordinators ↔ participants </li></ul></ul><ul><li>One-to-many: Newsletter, Twitter feed </li></ul><ul><li>Open surveys </li></ul>
  • 8. Not SaS, but SNaS <ul><li>Social Networks as a Service </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn Group </li></ul>
  • 9. Thank you! Matt Genovese [email_address]
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