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Nirvikriti Jagerbomb IIM Kozhikode

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  TEAM-JAGERBOMB INSTITUITION IIM KOZHIKODE V SHARADA vsharda17@iimk.ac.in 08589811480 VISWESH S visweshs17@iimk.ac.in 08589811483 S AKSHAYA sakshaya17@iimk.ac.in 08589812062  CONTENTS    (   i   )    E   L   E   C   T   R   O   N   I   C   U   S   E   O   N   L   Y 1.SITUATION ANALYSIS (MINING IN GOA) 2.TYPES OF MINING RELATED TOURISM 3.MARKET SEGMENTS 4.PROMOTION AND ADVERTISING 5.FACILITIES OFFERED AT MINING SITES 6.FINANCIAL PLAN 7.TRAVEL PACKAGE AND BROCHURE DESIGN     1  SITUATION ANALYSIS: MINING IN GOA ã The mining belt of Goa covers over 700 Sq Km ã Concentrated mainly in: ã Bicholim: North Goa ã Salcete ã Sanguem ã Quepem ã Potential tourist spots owing to the following reasons: ã Presence of coast line due to rivers flowing through these sites ã Rigs created due to mining: potential sites for dirt biking ã Mining also causes pollution to the nearby beaches, which are high revenue sources for Goa: Hence closure of mines is underway ã Proximity to Marmugao Harbour ã Employment opportunities to local communities ã Potential economic restructuring of the area ã Increases the social sustainability of the area and enrich the authenticity by providing real experience in the mine location South Goa     2  TYPE OF MINING RELATED TOURISM MINING TOURISM EXPERIENTIAL/ EDUCATIONAL HERITAGE TOURISM ã People create meaning through direct experience ã Base your product on what natural and cultural resources you have that others don't have INDUSTRY HERITAGE TOURISM ã Focuses on the history and culture of local region ã Process: focus on the mining process and can use the services of previous mine workers

BAP-01-T-A.pdf

Jul 23, 2017

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Jul 23, 2017
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