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PEST Analysis

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PEST ANALYSIS
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  PEST Analysis   1 THE PEST ANALYSIS PEST ANALYSIS FOR AH HOT & SPICY FAST FOOD Waqas-Ul-Haque (MC130200585) Virtual University of Pakistan Dr. Nadeem Bhatti Introduction to Business  –   MGT-211  PEST Analysis   2 Abstract We can analyze various different factors in a firm’s macro environment by the use of the PEST framework. The PEST analysis of current trends in marketing seems to be favoring the overall industry. Whereas, country’s overall political instability may affect the business negatively. In Islamabad political environment quite stable as compare to other cities of Pakistan which is  positive for our business. If we see economically situation is not that bad to start a new business in Islamabad as people have buying power in this region. Islamabad socially quite advance city. People of Islamabad are very literate and their earning capacity is also good so that they can afford to go out in leisure time.  PEST Analysis   3 PEST ANALYSIS FOR AH HOT & SPICY FAST FOOD Introduction PEST analysis (Political, Economic, Social and Technological analysis) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. It is a useful strategic tool for understanding market growth or decline, business  position, potential and direction for operations (PEST analysis, 2013). AH HOT & Spicy Fast Food setting up a new business in Islamabad Pakistan. Islamabad is the capital city of  Pakistan and the ninth largest city in the country. The population of the city has grown from 100,000 in 1951 to 1.15 million as of 2011. Since its foundation, Islamabad has attracted people from all over Pakistan, making it one of the most cosmopolitan and urbanized cities of Pakistan. As the capital, Islamabad is the seat of the Government of Pakistan; the Presidential Palace (Aiwan-e-Sadr) is also located here. Islamabad is home to the Pakistan Monument, which is one of the two national monuments of Pakistan. Islamabad is a modern city located in the Pothohar Plateau in the northeastern part of the country. Islamabad has the highest literacy rate in Pakistan (Islamabad, 2013). Islamabad is a net contributor to the Pakistani economy, as whilst having only 0.8% of the country's population, it contributes 1% to the country's GDP (Economy of Islamabad, 2013). Being the capital of the country, Islamabad has a modern culture that is at synch with other internationalized cities. It has a relatively recent history, being established as a planned city just 50 years ago. Islamabad has a reputation of being a thriving, business-minded capital that lies in the centre of Pakistan's growing urbanized scene. Many different types of Pakistani cuisine as well as international cuisine have developed a trail in the city's culinary scene. Fast food chains are common as are traditional food outlets (Culture of Islamabad, 2013).  PEST Analysis   4 Literature Review  PEST Analysis PEST analysis (Political, Economic, Social and Technological analysis) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. It is a useful strategic tool for understanding market growth or decline, business  position, potential and direction for operations (PEST analysis, 2013). PEST Analysis is a simple and widely used tool that helps you analyze the Political, Economic, Socio-Cultural, and Technological changes in your business environment. This helps you understand the big picture forces of change that you're exposed to, and, from this, take advantage of the opportunities that they present. (PEST analysis, identifying big picture, 2013). PEST Analysis is useful for four main reasons: 1.   It helps you to spot business or personal opportunities, and it gives you advanced warning of significant threats. 2.   It reveals the direction of change within your business environment. This helps you shape what you're doing, so that you work with change, rather than against it. 3.   It helps you avoid starting projects that are likely to fail, for reasons beyond your control. 4.   It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment (PEST analysis, identifying big picture, 2013).  Political Factors    Islamabad is the capital of Pakistan and that is why politically quite stable as compare to other cities of Pakistan.      As elections ahead and there is no law and order in other cities of Pakistan except Islamabad.      Starting a new business in Pakistan has been made easier in modern times due to the use of technology. Most of the steps can be completed online. You will still need to visit local agencies to obtain necessary paperwork to start online registration and to complete the final steps of the process, however (New business in Pakistan, 2013).    The Government of Pakistan is committed to provide wholesome food to the people. Ensuring food safety is essential requirements for protecting public health, as food borne illnesses reduce human productivity, tax health care system and affect economic growth. The policy will help in ensuring food safety; an essential requirement for protecting  public health (Nutrition, 2013).
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