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product management champion 140301

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1. World-class product management provided by Under10 Consulting http://www.under10consulting.com 2. We’re losing clients and we don’t know why. How should we measure…
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  • 1. World-class product management provided by Under10 Consulting http://www.under10consulting.com
  • 2. We’re losing clients and we don’t know why. How should we measure success? What is product management anyway? http://www.flickr.com/photos/ftoms/756630464/ We’re winning deals and we don’t know why.
  • 3. 48% of time spent in unplanned activity http://www.flickr.com/photos/medevac71/5557687409/
  • 4. Companies can be agile too!
  • 5. But with agile methods, we can now build the wrong product faster than ever.
  • 6. Development is about building the product right. Product management is about building the right product. Steve Johnson Under10 Consulting
  • 7. Working with other teams How large should a product management team be? business analyst or product owner Mktg Exec product marketing manager Product management sales engineer Dev Sales
  • 8. “A guiding thing for me would be [to hire] the best Product Marketing guy, somebody that understands how to apply technology in the market.” Bill Campbell Chairman, Intuit AlwaysOn Summit at Stanford University, July 2009
  • 9. Just enough process Product Business Promotion Market Business Sales Market Operations Define Design & deliver Refine
  • 10. Before: focus on product Product Business Promotion Market Business Sales Market Operations Define Design & deliver Refine
  • 11. Now: extend your view Product Business Promotion Market Business Sales Market Operations Define Design & deliver Refine
  • 12. Deciding what not to do is as important as deciding what to do. That's true for companies, and it's true for products.
  • 13. 5 fundamental principles      Do it right (once), so you don’t do it over Look at everything from the buyer’s view Create a few living documents Re-use methods whenever possible Do more of what’s working, and stop the rest http://www.flickr.com/photos/30160115@N04/4326672445/
  • 14. 1 People must know why they’re changing http://www.flickr.com/photos/thomashawk/2442371176/ 2 People must have the skills, tools, and coaching to change 3 People they respect must support the change
  • 15.  Create a world-class product organization  Define effective organizational structures  Assign roles and responsibilities  Audit existing process and artifacts  Most organizations need a small number of living documents—fewer than 10  Define your idea-toproduct and go-tomarket processes
  • 16. Need help? Steven Johnson steve@under10consulting.com http://www.under10consulting.com
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    Jul 23, 2017
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