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MANAGEMENT DEVELOPMENT INSTITUTE GURGAON Post Graduate Programme in Management (Part-time) PROJECT REPORT Submitted To: Prof. Palakh Jain Submitted By: Subodh Kumar – 12PT2-51 Sushant Singh – 12PT2-56 11/18/2013 INTEGARTED COMPLEX: ALOE VERA FARMING AND PROCESSING International Business Strategy Acknowledgements We would like to express our sincere gratitude to Dr. Palakh Jain for giving us the opportunity
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  MANAGEMENT DEVELOPMENT INSTITUTE GURGAON Post Graduate Programme in Management (Part-time) PROJECTREPORT Submitted To: Prof. Palakh Jain Submitted By: Subodh Kumar  –  12PT2-51 Sushant Singh  –  12PT2-56 11/18/2013   INTEGARTED COMPLEX: ALOE VERA FARMING AND PROCESSING International Business Strategy   Acknowledgements We would like to express our sincere gratitude to Dr. Palakh Jain for giving us the opportunity to work on this project. It would never be possible for us to take this project to this level without his innovative ideas and his relentless support and encouragement.  Name of Students Roll Number Subodh Saxena - 51 Sushant Singh - 56  Executive Summary As per the course requirement of International Business, the authors have chosen agricultural based  project to get maximum exposure and learning from this course. The selection of industry type,  product and FDI destination country decisions have been taken strategically and in lined with academic and business goals. The academic interest includes exposure to International market and application of theories and analytical tools, while internationalization of a firm. On the other hand going global with accurate strategy to ensure above average returns also gives opportunity to explore several business aspects. Ensuring above average returns while securing sustainability for a firm is another challenge while internationalization of a firm. To satisfy academic objectives as well as firm‘s goal it was decided to select some agricultural based  product, which can be cultivated in a country other than India and sold in the market that exists in some other continent. This would give chance to explore various challenges and opportunities that exist in agricultural sector FDI in foreign country. The next part of study includes exploration of  product market in other continent and to identify the desired competitive advantage a firm should develop which can empower it to compete, leading and sustaining in the market. Screening of the countries for plant cultivation on large scale and target country for selling the final product had been a challenging task. This gave opportunity to study regional integration, economic blocks and recent trade agreements between the countries favorable for the agri-business and give rationale to select the most favorable countries for business internationalization. Formulating these strategies is the first and the most complex task for the authors as this strategy would create long term competitive advantage in international business. However it was realized that flexibility, efficiency and learning part would  be also an essential focus point, while internationalization with long term sustainability. This sprouted the idea of exploiting large scale economies by building global volume and deriving synergies across the firm. There had been a lot of back and forth brain storming related to selection sequence of type of final product and suitable market (country). Which should come first, ‗a product‘ or ‗a country‘? As the formulation of the firm was from scratch it gave a lot of opportunity and flexibility to research different agricultural products in demand, which are presently in demand and can give above average returns. Since the final product has to be transported to the other country market and firm has to compete with local competitors, logistics would be a key concern for cost effectiveness. This gave rationale to produce high quality value added processed food from the agricultural product. The project report discuss in detail about the product selection, country selection for Aloe Vera cultivation and target market country selection for exporting value added bulk Aloe Vera concentrate. To limit the scope of the project report only bulk exporting of Aloe Vera extract to Aloe Vera based intermediaries dealing with related industries in other countries.  Table of Contents 1. Introduction .................................................................................................................................... 2 2. Firm Detail ....................................................................................................................................... 2 3. Product Selection ............................................................................................................................ 3 4. About Aloe Vera .............................................................................................................................. 4 4.1 Introduction ............................................................................................................................ 4 4.2 Origin & Geographic Distribution ........................................................................................... 4 4.3 Plant Description ..................................................................................................................... 4 4.4 Uses ......................................................................................................................................... 5 4.5 Commercial Applications ........................................................................................................ 5 4.5.1 Health/Medical Products ................................................................................................ 5 4.5.2 Cosmetics Products ......................................................................................................... 5 4.5.3 Food ................................................................................................................................ 5 4.6 Soil and Climatic Requirements .............................................................................................. 6 5. Aloe Vera Global Market Scenario .................................................................................................. 6 5.1 Aloe Vera Market Players ....................................................................................................... 7 5.1.1 Forever Living Products (FLP) .......................................................................................... 7 5.1.2 Aloecorp .......................................................................................................................... 7 5.1.3 Terry Laboratories ........................................................................................................... 8 5.2 International Quality Certification and Research Organization in Aloe Vera Industry ........... 8 6. Country Selection ............................................................................................................................ 8 6.1 On the Basis of Ranking of Ease of Doing Business................................................................. 9 6.2 On the Basis of Availability of Factors of Doing Business ....................................................... 9 7. Identifying of Ghana Using Michael Porter’s Diamond Model Tool  ............................................. 10 7.1 Firm Strategy, Structure and Rivalry ..................................................................................... 10 7.2 Factor Conditions .................................................................................................................. 11 7.3 Demand Conditions............................................................................................................... 11 7.4 Related and Supporting Industries ....................................................................................... 11 8. About Ghana ................................................................................................................................. 11 8.1 Geographic and Demographic Background of The Country ................................................. 11 8.2 Agricultural Subsectors by GDP (%) ...................................................................................... 12 8.3 Land Use, Vegetation, Soils And Climate .............................................................................. 12 8.3.1 Land Use (Specific to Agriculture) ................................................................................. 12
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