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Report MobileInternetConference2013

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Report MobileInternetConference2013
    1 | Page   Internet And Mobile Association of India (IAMAI)  organised the Mobile Internet Conference on 26 th  November, 2013 in New Delhi. IMI Mobile, Paytm and WATConsult were the Platinum, Silver and Social Media Sponsors respectively. There are now 2.4 Billion Internet users worldwide, registering an 8% year over year growth. Considering the total world population, there is still a great scope for growth and development. For a fact that must be noted, many of these internet users are not only accessing the web using their mobile phones, but in many cases this is their only way to access the web. With 1.5 billion Smartphone users worldwide and counting, mobile web traffic now accounts for 15% and is growing 1.5x per year and likely to maintain its trajectory or accelerate according to reports. This is majorly because the users enjoy the simplicity and portability of mobile. Smartphone users feel connected, eager, involved, interested and productive which shows why they check their Smartphones an average of 150 times per day. The lesson here is that mobile users are engaged and the mobile platform represents an opportunity for delivering great learning experiences and implementing marketing exercises. The Mobile Internet Conference, 2013 aimed at exploring and discussing the avenues for the evolution of Mobile Internet & Value Added Services in a channelized and productive manner to reach to a win-win situation for both the service providers and the consumers. The Conference was organised with a view to work out a general scheme and plan to assure adequate access to mobile internet and VAS services at a reasonable expenditure and in a transparent manner through various mobile internet service providers. There were discussions on ways to create a favourable environment to drive mobile internet and its applications and work out business models that are conducive to push its growth. The conference touched upon the various challenges that have proved to be impediments for the platform and looked at bridging the digital divide. The Mobile Internet Conference commenced with the Inaugural Session on   ‘ Mobile Data: Today and Tomorrow ’ . The Inaugural Address was delivered by Ravi Sundarajan, Chief Revenue Officer at Webaroo . In his speech, Mr Sundarajan talked of the entire journey of the evolution of the web with special reference to the influx of mobile environment in the Indian context. It was then time for Vikram Tiwathia,  Associate Director General at   COAI to deliver the Welcome Address . Vikram stressed    2 | Page   upon important issues that need to be addressed in order to bridge the gap between the current state and the desired state in the Indian Mobile domain vis-à-vis the internet and value added services. He mentioned how the demographic conditions in India could act as a catalyst in the process of proliferation of mobile internet amongst the masses. According to him, the affordability, accessibility and compression techniques pertinent to the mobile internet service could help India become the largest consuming nation of Mobile Internet in the world in a short span of time. This was followed by the Special Address by  Artur Mas, Honourable President of Catalonia.  In his speech, he gave a vivid picture of the state of Catalonia, its economy, financial drivers, main attractions and demographic details. Though he stated the fact of disparity between India and Catalonia in several respects, he exclaimed, “India and Catalonia could be compared in terms of the entrepreneurial spirit amongst their citizens.”  He explained how the platform of mobile internet has helped their nation’s tourism sector achieve tremendous popularity and financial success with relatively very low investment. With this note, the Inaugural Session came to a close. The first plenary session was conducted on the topic ‘ Mobile Internet: from 95 to 300 million the roadmap ’ . This session was moderated by Ravi Sundarajan, Chief Revenue Officer at Webaroo  and had panelists like Sanjay Goyal, Founder & CEO at  ACL Mobile, Vivek Jain, Executive Vice President at Naukri Product and Analytics, Nikhil Naik, Director- Global Distribution and Content at Vuclip, Ravi Jakhar, Managing Director at Ice X Electronics and Tarun Abhichandani, Group Business Director at IMRB International . This session addressed topics like ways in which stakeholders can make Mobile as the primary mode of accessing Internet, whether mobile internet has reached its tipping as yet, how would 300 million change the business model for platform providers, operators, VAS and Internet companies and what new challenges and opportunities it might open up. The session was concluded after the audience interaction by the session moderator. ‘Monetization on mobile internet  - the realistic story’   was the central theme of the second session. Vijay Shekhar Sharma, Founder, One97 Communications & Paytm  was the lead presenter while   Dippak Khurana, CEO & Co-founder,   was the moderator for the session.    Aniketh Jain, CEO at Solutions Infini, Kenny Ye, Managing Director at UC Web, Anurag Dod, CEO & Founder at AdiQuity, Martin Villig, VP Strategic Projects at Fortumo were the august panelists for this session. ‘N ew emerging monetization opportunities with growth of Mobile Internet penetration ’   was the most talked about subject in this session. Besides, there were discussions on topics like growth of OTT, operators’ compensation measures and their perception of the evolved ecosystem, and the need of alternative payment systems for micro payments. There was also a Special Presentation by Jordi Majo, Director Economic Development Programme at Mobile World Capital. The theme of the presentation was ‘ the challenge of mobile transformation: the reality of social change and the    3 | Page   challenge of an economic transformation. ’ The presentation talked at leng th about the Mobile World Capital Barcelona and its various programmes, centres, festivals and assets. The session post lunch had ‘Mobile Money + Mobile Commerce: Current and Emerging Models and Roadblocks’ as its subject of discussion. Sriram J, Chief Executive Officer at Airtel M Commerce  and Sunil Kulkarni, Dy. Managing Director at   Oxigen Services were the Lead Presenter and Session Moderator respectively. Other Speakers in the Session were Santosh Rao, Head Marketplace Experience at eBay India, Abhinav Mathur, Chief Strategy and Technology Officer at Spice Digital and Dheeraj Bhardwaj, Assistant Vice President at Immediate Payment Service. This session addressed issues like the key barriers to growth of Mobile Payments, challenges in developing most practical and consumer friendly solutions for Mobile Payments at retail POS, Strategies for executing go-to-market mobile shopping, and the status of preparedness of the mobile payment enablers for the Mobile Commerce Shift. The fourth and the final session was on ‘ Mobile apps- will they start controlling our lives sooner rather than later ?’  Abhijit Saxena, Founder and CEO at Mobilox was the moderator for this session while Ramesh Raman, Senior Manager- Marketing at IMI Mobile, Rahul Razadan, Director at 10C India (We Chat) and Raghu Venkataraman, Head- Big Data and Digital Services at Nielsen were the Panelists. Opportunities and challenges for apps developers, apps deployment beyond domestic markets, harnessing the power of imagination, strengthening businesses through widening engagement vis-à-vis interactive networking, improving access to education, health care, banking, and similar subjects were talked about in this session. The session closed with a Q&A interaction with the audience and with that the Mobile Internet Conference, 2013 which proved to be a very successful, enlightening and enriching event, was concluded.
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