Revenue Management

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Revenue Management
  Revenue   Management Presented   byMehmet Erdem,   Ph.D.,   CHTP,   Associate   Professor College   of    Hotel   Administration,   University   of    Las   Vegasand Marco   Benvenuti Chief    Analytics   &   Product   Officer   at   Duetto Research  Presentation   Agenda ã  Defining   Revenue   Management   (RM) ã  Myths   and   Mistakes   on   (RM) ã  Culture   of    RM ã  RM   Cycle   and   Review   of    Key   ConceptsPractices  Question   1 ã  Revenue   management   includes   elements   of: A. OperationsB. MarketingC. Financial   ManagementD. All   of    the   aboveE. None   of    the   above  What   is   revenue   management   (RM)? ã  Traditionally   defined   as   “ making   the   right room   available    for    the   right guest,   at    the   right price,   during   right time   via   the   right distribution   channel.” 
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