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Sample Title Magento 2 - SEO SEO techniques and strategies Joni Kautto Arvo Partners ecommerce Marketing Accolade ecommerce Incubator ecom Partners ecommerce Logistics Magento 2 - SEO techniques and strategies
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Sample Title Magento 2 - SEO SEO techniques and strategies Joni Kautto Arvo Partners ecommerce Marketing Accolade ecommerce Incubator ecom Partners ecommerce Logistics Magento 2 - SEO techniques and strategies Back in the Day SEO Today Magento 2 Tools Good Old Days of SEO 1. Content 2. Links 3. Tech SEO Today 1. Content 2. Content 3. Content SEO Today 1. Content 2. Content 3. Content This message is approved by Google SEO Today Content What s the most popular & engaging Content theme in the Internetiverse still in 2016? 15% of All Internet Traffic is Cat-Related - Friskies User Intent Social User Intent Social Google Hummingbird User Intent Social Google RankBrain Google Hummingbird Mobile (First) Conversational Search Voice Search Implicit Signals Account (Age, Language, Connections) Device, Browser History GPS (Location, Activity) Mobile (First) Related searches Related questions Knowledge graph Answers Featured snippets Maps Images Videos Movie showtimes Sports scores, weather, flight status, package tracking. Structured Data The objective is not to make your links appear natural, the objective is that your links are natural Structured Data - Matt Cutts Trust Quality Authority Structured Data Expertise Brand Social Magento 2 SEO Features 1. Product Page: meta tags, canonical tag, product URLs 2. Category Page meta tags, SEO-friendly category URL key 3. Pagination / canonical tag 4. Layered Navigation: canonical tag 5. XML Sitemap: priority and frequency for each page type 6. Structured Data Rich Snippets 7. Schema.org implementation in default theme 8. Robots.txt 9. Product Image 10. Related products, Upsells, and Cros sells 11. Universal Google Analytics & Ecommerce Tracking Magento 2 SEO Considerations Missing HREFLANG Local SEO (Organization Schema / Local Business) Sitelinks Searchbox Challenges (SEO) Monitoring Security Considerations EOL products PERFORMANCE Magento 2 SEO Strategies 1. Content - Unique, Fresh, Relevant & Connected Build you content topics / entitities (product, category, brand) Semantic Content, Related & Neighbouring Topics Blog Posts, FAQs, Videos, User Manuals, Knowledge Bases, Support forums, Case Studies, White papers, Infographics CMS Attend! : 16:00-16:30 Which CMS for Magento 2? Mauro Lorenzutti Magento 2 SEO Strategies 1. Content - Unique, Fresh, Relevant & Connected 2. Go Holistic! New SEO = Content Marketing, PR, CRO, Growth Hacking, Advertising, Analytics Magento 2 SEO Strategies 1. Content - Unique, Fresh, Relevant & Connected 2. Go Holistic! 3. Mobile Duh Optimize for mobile search Magento 2 SEO Strategies 1. Content - Unique, Fresh, Relevant & Connected 2. Go Holistic! 3. Mobile - Optimize for mobile search 4. Make it FAST PHP7, HTTP2, Varnish Magento 2 SEO Strategies 1. Content - Unique, Fresh, Relevant & Connected 2. Go Holistic! 3. Mobile - Optimize for mobile search 4. Make it FAST 5. Test or Die Magento 2 SEO Strategies 1. Content - Unique, Fresh, Relevant & Connected 2. Go Holistic! 3. Mobile - Optimize for mobile search 4. Make it FAST 5. Test or Die Magento 2 SEO Tools Extensions Atwix Rich Snippets https://marketplace.magento.com/atwix-richsnippets.html Magento 2 SEO Suite Ultimate Extension Magento 2 SEO Tools Extensions & Magerun Modules https://github.com/accolades Stay Tuned JSON-LD Module (Hreflang, Sitelinks Searchbox,Organization / Localbusiness Schema) EOL Products Magerun Seo:check Seo:monitor Ad:feed Thank You! Images: Shutterstock.com GettyImages.com
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