Documents

Trends_in_Ad_Activity_Gambling.pdf

Categories
Published
of 216
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Related Documents
Share
Description
Trends in Advertising Activity - Gambling November 2013 1 Contents ã Key Facts ã Viewing Trends ã Advertising Activity ã Gambling ã Lottery & Scratch Cards ã Gambling excluding Lottery & Scratch cards ã Bingo ã Gambling Sports ã Online Casino & Poker ã Comparative analysis: ABC1 Adults & C2DE Adults ã Annex 1 – Methodology 2 Key Facts Source: BARB/Infosys+/Nielsen Media Note: Figures have been rounded for illustrative purposes – please refer to the ‘Advertising Activity
Transcript
  Trends in Advertising Activity -Gambling November 2013  1 Contents ã Key Facts ã Viewing Trends ã  Advertising Activity ã Gambling ã Lottery & Scratch Cards ã Gambling excluding Lottery & Scratch cards ã Bingo ã Gambling Sports ã Online Casino & Poker ã Comparative analysis: ABC1 Adults & C2DE Adults ã  Annex 1  –  Methodology  2 Key Facts Source: BARB/Infosys+/Nielsen Media Note: Figures have been rounded for illustrative purposes  –   please refer to the ‘Advertising Activity’ section for detailed ana lyses   3 2012 Total TV Comm.TV  Adults 4.3 2.8  ABC1 Adults 3.5 2.2 C2DE Adults 5.2 3.6 4-15 2.4 1.7 10-15 2.4 1.8 Viewing by daypart Commercial channel viewing by channel group Adults Pre-2100 Post-2100 Children ã  Around two-thirds of total and commercial channel viewing takes place pre-2100 across the adult demographic groups  –  this has remained stable over time. ABC1 Adult viewing tends to be higher later in the evening than Adults/C2DE Adults. ã  Around four-fifths of Children’s  viewing takes place pre-2100, falling to around three-quarters among older children  –  this has also remained stable over the analysis period ã In 2012, viewing to commercial channels peaked between 2100-2200 among adult demographic groups, between 2000-2100 among 10-15s and between 1900-2000 among 4-15s Comm: Non-comm 2005 2012  Adults 64:36 66:34  ABC1 Adults 62:38 61:39 C2DE Adults 66:34 70:30 4-15 72:28 73:27 10-15 73:27 75:25 Adults Terrestrial Portfolio Sports Music Movies Other Children ã Terrestrial channels account for almost two-fifths of adult viewing - this has been in decline, as viewing to both Portfolio and ‘Other’  channels has increased, to around a quarter of viewing. ã  Among children, the share of viewing represented by the Terrestrial channels falls to around a quarter and viewing to the Portfolio channels accounts for a fifth of viewing  –  Music channels and ‘Other’  channels account for a greater share of children’s  viewing than Adults. ã The ‘Other   Top 10 (Gambling)’  channels accounted for around 1% of viewing Viewing    H  o  u  r  s  o   f  v   i  e  w   i  n  g   /   d  a  y    C  o  m  m  e  r  c   i  a   l  :   N  o  n  -  c  o  m  m  e  r  c   i  a   l
Search
Tags
Related Search
We Need Your Support
Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

Thanks to everyone for your continued support.

No, Thanks