VP Director Marketing Communications in Washington DC Resume Susan Greco Marchese

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Susan Greco Marchese is a highly versatile, innovative and creative senior marketing and public relations management professional showcasing over 15 years of illustrious career accomplishments that enable businesses to adopt a competitive edge, generate profitable revenues, shape and influence markets, drive behaviors, as well as build advocacy and loyalty among customers and stakeholders.
    SUSAN GRECO MARCHESE Fairfax, VA 22031 ✦  Cell: 202.256.8986 ✦  Email:    P UBLIC R  ELATIONS &   I NTEGRATED M ARKETING E XECUTIVE  S UMMARY   Highly versatile, innovative and creative senior    marketing   and public relations management professional showcasing over 15 years of illustrious career accomplishments that enable businesses to adopt a competitive edge, generate profitable revenues, shape and influence markets, drive behaviors, as well as build advocacy and loyalty among customers and stakeholders. Strategically identifies target consumers and builds a landscape for them to connect to the company and its services or products, through: print, social and online marketing, public education and advertising campaigns, media outreach and public relations, corporate responsibility programs, expos, special events and, most successfully by  producing and spreading relevant, refreshing content that tells the story of expertise and market leadership. Proven track record of conceptualizing and orchestrating marketing and lead generation campaigns and effectively creating business development opportunities to increase revenue and reputation. Driver and champion of transformational programs  –   able to gain executive sponsorship, build internal support at all levels, and lead cross-functional project teams that deliver exceptional results. C ORE C OMPETENCIES   ✦ Public and Media Relations Specialist ✦ Branding, Brand Repositioning, Product Marketing, Complex Sales Proposals and Product Launches ✦ Partnerships with C-Level Executives, Board of Directors/Trustees ✦ Fundraising Corporate Sponsorships and Major Gifts ✦ Multi-channel Marketing Solutions, Content Strategy, Development & Analysis ✦ Exceptional Donor and Client Relations ✦ Executive and Public Presentations, Event and Exhibit Booth Development and Management P ROFESSIONAL E XPERIENCE   Director of Marketing 2011 - 2014 Production Solutions, LLC,   Vienna, VA Promoted from Business Development, Integrated Services to first-ever Director of Marketing for Production Solutions (PS), a direct response, integrated online, digital media, and print marketing solutions and services firm for the nonprofit sector. ·   Conducted brand audit, communications audit and guiding principles of PS Marketing. Established new inbound marketing CRM (Hubspot), budget, strategic and tactical plans, systems processes, content calendar and corporate materials index. ·   Designed and executed brand “refresh” campaign for Production Solutions and new service offering launch of PS Digital. ·   Developed marketing campaign style guides, as well as all new print and digital marketing materials: responsively-designed we  bsite, corporate brochure, “Solutions Studies,” sell -sheets, new blog sites, video loop, exhibit booth, and new digital and social media marketing plan. ·   Devised and launched new division, PS Digital at largest industry conference in August, 2013 and by December, 2013, PS Digital had 8 full-service clients. ·   Increased email engagement 5-fold; increased social media exposure (across 4 channels: blogs, LinkedIn, Facebook and Twitter) by 300% year-over year, as well as social media engagement over 200% year-over-year. ·   Arranged, produced and marketed educational presentations and webinars to national business and industry association leaders ·   Presented case studies about integrated and online marketing at several panels and conferences in the direct marketing industry.      Resume of Susan Greco Marchese Page Two Vice President of Marketing & Business Development 2007 - 2011 Opti-Four (f/k/a Navigator) Wealth Management, McLean, VA High profile executive with full autonomy for all marketing, communications, lead-generation, and sales strategy and activities for both affiliated firms in conjunction with progressing concepts for brands and conducted client and  public focus groups before adopting new identities. ·   Designed and implemented all messaging, marketing, direct response, and social media strategies for  Navigator (NWM), a registered Investment Advisory firm. Grew assets from $152 million in Assets Under Management to $310 million, a growth of 93%. ·   First- quarter, 2011 was best sales quarter in the company’s history. ·   Coordinated and supervised all current and prospective client events to include securing sponsors’ contributions that covered 100% of expenses. ·   Devised and implemented first-ever, targeted lead generation campaign which yielded 2 prospective high-net-worth client appointments (each with individual net worth of $3M each). ·   Implemented first-ever media outreach plan that garnered placements in financial and legal trade magazines, journals, and other influential online publications. ·   Pioneered first-ever identity and business development campaign for Navigator Wealth Management, LLC, and Cohen & Burnett, PC that amplified new prospects by over 500% in three years. ·   Facilitated publishing and managed promotion of partners’ book. The following increas ed book sales by over 500% in 1 month; devised and maintained all social media marketing; developed book website; developed and orchestrated a “Digital Book Launch Party”; directed all marketing and media outreach.   Director of Marketing Communications 2005 - 2007   Boston Scientific Corporation, Auditory Division, Valencia, CA Boston Scientific Corporation (BSC) Auditory was one of three cochlear implant manufacturers world-wide. Director charged with overseeing the advancement of all print, video, web, display, advertising, and presentation marketing projects for the US and Europe. ·   Orchestrated re-branding of entire Auditory Business which included guiding three-phase website modernization, establishing an online community specifically for deaf consumers, and delivering all new  print, multi-media, and display collateral targeted at medical professionals and consumers. ·   Conceptualized and worked with builders to design different exhibit booth layouts and managed BSC’s  presence at 22 tradeshows and consumer conventions in the US, Canada, Europe and Australia. ·   Propelled division’s first media relations plan that included obtaining coverage in New York Times, Wall Street Journal, broadcast networks in US and Canada, and multiple online news sites. Business Development Specialist 2004 - 2005   Momentum Consulting, McLean, VA Senior specialist recruited to control various activities that included executing needs assessments, inscribing  business plans, developing marketing program, educating client staff on fundraising, coordinating special events and writing foundation grant proposals. Formulated and facilitated “E.D. Mentoring”™, a full -service virtual-mentoring service for new Executive Directors. Key clients located in DC Metro Region, England, Canada, NYC and Chicago. Executive Director 1998 - 2004 Hearing Health Research Foundation (f/k/a Deafness Research Foundation), Washington, D.C. Promoted to several leadership positions including Executive Director (2001-2004), Executive Vice President & COO (2000-2001), and Chief Development Officer (1998-2001). ã   Senior director selected to administrate all aspects of the Foundation and World Council on Hearing Health to include program development, delivery, fundraising, media outreach, and advocacy. ã   Appointed and mentored 20 members of Board of Directors and 15 members of Council of Scientific Advisors. Founded and served as ex officio Chair of first hearing health strategic alliance of associations and Congressional    Hearing Health Caucus Advisory Committee. ã   Organized a six-city media and program tour that was covered by major media outlets, including CNN Headline  News and National Public Radio. ã   Conceived and implemented strategic business plan for organization that included the acquisition of two  profitable public education tools: national publication, Hearing Health magazine, and Listen Smart, an educational DVD starring such celebrities as Moby, Ozzy Osbourne, Wyclef Jean, and Cyndi Lauper.  ã   Lobbied for and drafted federal legislation for various hearing-related issues to include the Hearing Healthy Kids  bill, Hearing Aid Tax Credit bill, and the Cochlear Implant Reimbursement Bill. Secured pro bono services from and worked with top Washington firms to lobby for the various bills.  ã   Captured the single largest investment of $1M made by an individual at Deafness Research Foundation.  ã   Responsible for developing and garnering board approval for an aggressive expense reduction plan as well as furnishing guidance and structure for three program departments in support of CEO. ã   Organized first gala after a seven year hiatus which netted $295K; nearly doubled income for the 2nd annual gala: net $450K. ã   Founded and nurtured new board committees which included nominating, fund development, finance and social change. ã   Accountable for writing DRF’s first fund development and communications plan in addition to commanding all aspects of individual, corporate, government and foundation fundraising. ã   Devised and rolled out the first planned giving program that secured over $250 million dollars in unrestricted  planned gifts during 7-year tenure.  ã   Integral member of senior management designated to devise business plan, roll out, and generate funding for five-year National Campaign for Hearing Health.  ã    New fundraising initiatives and major donor appreciation program produced over a 30% increase in donations in year one.  P REVIOUS E MPLOYMENT E XPERIENCE   GIRL SCOUTS OF U.S.A.,   NEW YORK, NY/ DELAWARE - RARITAN GIRL SCOUT COUNCIL, EAST BRUNSWICK, NJ Director of Fund Development and Communications 1996 - 1998 Responsible for all aspects of direct mail, individual, major gifts, corporate and foundation fundraising; instituted and marketed first planned giving program; orchestrated successful gala and golf outing events; created a rebranding campaign; worked with a Senior Girl Scout to earn a New Technology badge by guiding her to write and program the Council’s first -ever website; increased media coverage by 200% by establishing ties with local and regional media. SALESIAN HIGH SCHOOL , NEW ROCHELLE, NY Assistant Director of Development and Communications 1994 - 1996 Assisted in marketing all special events and fundraisers; secured corporate sponsors for and managed all logistics for special events; developed all fundraising marketing materials; wrote and published all communications including the bi-monthly alumni newsletter; established and managed the first Development Office intern program. THE PARTNERSHIP FOR THE HOMELESS , NEW YORK, NY Director of Social Services/Case Manager 1992 - 1994 Directed the first family shelter-to-permanent home pilot program. Working with 20 pre-selected families, assisted them in getting jobs, childcare, tutoring, etc.; orchestrated fundraisers to help secure furniture, electronics and games for their new community center; devised a media campaign around the opening of this unique new rent-controlled building for formerly homeless families, which garnered coverage on all major news networks and in the Daily News. SUPERIOR COURT OF NEW JERSEY , HACKENSACK, NJ Probation Officer, Community Service Division Domestic Violence Counselor, Family Court Case Coordinator, Family Court   E DUCATION Master of Science in Organizational Development Nonprofit Management   New School University, New York, NY    Milano Graduate School of Management and Urban Policy Bachelor of Arts in Political Science and Art History Fairfield University, Fairfield, CT  Certification: Strategic Planning Facilitation and Implementation University of Maryland, College Park, MD S ELECTED A CHIEVEMENTS AND D ISTINCTIONS   Member, Board of Directors, American Tinnitus Association, Portland, OR    ▪   Member, Board of Directors, Shelter House, Herndon, VA   ▪   Tradeshow Committee and Active Member, Vienna Tysons Chamber of Commerce, Tysons Corner, VA   ▪   Officer, Board of Directors, World Wide Hearing Foundation USA (WWHF- USA), McLean, VA ▪ Vice President, Merritt Academy Parent Teacher Organization   ▪   Member , Executive Women’s Roundtable, Washington, DC ▪ Executive Vice President, Board of Directors (2004  –   2008), Hear Tomorrow, USA ▪ Advisory Board Member (2000-2005) , New York University Cochlear Implant Center ▪ Advisory Council Member (2002-2005) , NIH, National Institute on Deafness and Other Communication Disorders   ▪   Volunteer English Language Teacher/Refugee Camp Support (1991  –   1992) , Zaire (Democratic Republic of the Congo), Africa.  
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