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Wheel of Retailing

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Retail
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  By Priyanka Zunjarrao  Retailing Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall The final stop in the distribution channel in which organizations sell goods and services to consumers for their personal use  Wheel  of retailing Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall   A process observed in retail marketing when what is srcinally a discount store improves its services and products in order to boost prices once it has become established.  An innovative, more cost-effective form of retailing emerges  Products (or services) are priced lower than was the case with the earlier form of retailing  This lower pricing is made possible by cost efficiencies that are achieved by factors such as: Fewer items offered; smaller staff; Spartan facilities; low rent locations.

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