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This article attempts to analyze the growth of Zomato, a web-based service that provides users with reviews of restaurants across various cities of India and 10 other countries.
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    XAVIER INSTITUTE OF MANAGEMENT BHUBANESWAR Marketing Management Project on   Zomato Submitted to: Prof. M N Tripathi Associate Professor, Marketing, XIMB Submitted by : Group 5 Divya Narula (uh13017 ) Aditya Nair (uh13019) Indu B (uh13020) K Shajna (uh13022) Karan Shorey (uh13024) Swarnabh (uh13054) PGDM-HRM-I  ACKNOWLEDGEMENT We would like to express a whole-hearted gratitude to all those who have helped with the report or have been associated with the report in any which way and made it a worth-while experience. We sincerely thank Prof. M N Tripathi, who we cannot thank enough for having given us the opportunity and his total support for working on such a project. We are greatly indebted to our batch mates for having shared their invaluable contacts with us which went a long way in the successful completion of our report. And, a special mention of Mr. Rahul Fatnani, manager (sales and marketing) at Zomato for his inputs on the various recruitment methods adopted at Zomato. Thank you. Group-5  TABLE OF CONTENTS Executive Summary ........................................................................................ Error! Bookmark not defined.  Introduction to the company ......................................................................... Error! Bookmark not defined.  Questions to be answered ............................................................................. Error! Bookmark not defined.  Q1 ............................................................................................................... Error! Bookmark not defined.  Q2 ............................................................................................................... Error! Bookmark not defined.  Conclusion ...................................................................................................... Error! Bookmark not defined.  Bibliography ................................................................................................... Error! Bookmark not defined.    EXECUTIVE SUMMARY Zomato is an online restaurant discovery guide providing information on home delivery, dine-out, cafés and nightlife in cities of India, Brazil, Turkey, Indonesia, New Zealand, the Philippines, South Africa, Sri Lanka, Qatar, the United Arab Emirates and the United Kingdom. Zomato's restaurant guide allows users to search for information related to restaurants, bars, pubs and clubs. The information displayed usually consists of the establishment's name, its contact numbers, address, menu, photos, reviews, location on map as well as any events occurring at the establishment. This report was commissioned to examine the marketing policies and practices followed at Zomato in order to attract and retain talent in the company. Zomato adopted the strategy of recruiting employees from online portals, referrals, internships and campus recruitments. They believe in incentivizing their employees to tap into their networks. Their work culture challenging, flexible and youth oriented. Technology has a great role to play in their system. Zomato creates brand recognition through promotion and advertisement and also through its impactful logo design. It delegates responsibilities to individuals and puts system to place to obtain marketing feedback which is the basis for measurement of success against short term targets which in turn leads to fulfilment of long term goals of the organization.
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